ROLES
Sr. Content Copywriter
CHANNELS
Facebook, Instagram, Instagram Story
The Starbucks Rewards app has over 27.4M users. and growing. As part of the user acquisition strategy for the app, we ran paid ads across social channels. As a senior content copywriter, I connected and developed copy for all paid ads and social posts. As a result, the app gained 2.5M users in 2022. Sip sip hooray!
