PRODUCTS
Web
ROLES
Sr. Content Copywriter
Lead Strategist
FKA (Formerly Know As), is an advertising agency that launched during the winter of 2022. As a new brand, the leadership team wanted to clearly define the agency's core messaging strategy and identify unique white space opportunities for the brand to own within the advertising landscape.
The Approach
I identified several opportunities for brand differentiation through qualitative and quantitive research. Conducting interviews with the founding executive team, we identified key messaging opportunities within agency offerings to set FKA apart from other agencies in the advertising landscape.
The Research
The Result
As a result of the white space research findings, FKA was able to incorporate a strategic messaging strategy across agency owned channels and social media.
Social Extension
